This week, I’m joined by Helen Arvanitopoulos, Senior Manager of UX at Decathlon Digital.
Helen’s journey spans startups, enterprises, and digital transformation at scale. In this conversation, she shares deeply reflective thoughts on where design is heading and why curiosity, authenticity, and agency are more important than ever.
What we talked about:
How AI is reshaping design roles: from ICs to managers
The comeback of craft and what it really means today
Why agency matters more than tools or titles
The truth about hiring and why the system is broken
What authentic design leadership looks like right now
Helen doesn’t sugarcoat the realities of design today, but she reminds us why staying curious, creative, and human will always matter most.
👉 Connect with Helen
